How the Pandemic Changes Your Digital Marketing Strategy

The COVID-19 pandemic has affected businesses large and small. Businesses need to take a flexible attitude toward their digital marketing strategy during this period of business uncertainty. Here are some ideas on how to make your marketing program work during this pandemic.

Offer Genuine Empathy

The pandemic should not be considered an opportunity for aggressive marketing techniques. Rather, it is a time to offer genuine empathy for your employees and customers. There will be a great deal of uncertainty and stress as the pandemic continues, and your marketplace needs to understand that you will support them with your products and services. 

Your marketing message might need adjusting from promoting your services to a message of how your business can help customers and ease stress during the pandemic. Look at this time as an opportunity to educate your customers about how your products and services can assist them even in an at-home environment.

Although it can be a difficult decision for any business, putting your customers’ needs above your bottom line right now might impact you financially for a bit but could pay big dividends later as the country reopens.

Offer Reassurance and Minimize Concern

If your products or services can help reduce the concerns of your customers, then use your message to show this. Make sure you offer communication channels back to your company so customers can interact with you. Don’t ignore the pandemic or the economic impacts of it, because this can make your company look cold and callous.

If you can offer an e-commerce option for your company, make sure to emphasize that fact in your marketing message. If you have a business that must interact with customers, then show how your company is taking steps to protect employees and customers with enhanced safety policies. Offering a reassuring message is key right now.

To summarize:

  • Be empathetic
  • Avoid messages that push sales over compassion
  • Keep communication channels open
  • Offer ways to interact remotely with your company
  • Reassure your customers you do everything possible to keep them safe

DigiSphere Marketing can assist you in refining your marketing message during this difficult time. We can provide web support, blogging, SEO, and social media management to keep your customers informed and engaged with your business. For more information please call 800-807-4079.

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