If you are a small or medium-sized business and don’t have a website, or have one that is dead on arrival because it is stagnant, you need to seriously consider a new website from DigiSphere Marketing in 2021. Why do you need a website? Using popular jargon in the digital marketing world, the answer is “social credibility”. Social credibility refers to all the digital footprints you leave that enhance the opportunities to grow your business. A website is a critical first step.
A well-constructed website with a responsive design that works well on mobile devices is a key first step. Most of your future customers will either find it while looking for your products or services or because you are in their local market area. Most customers will not visit you until they have reviewed your online presence, either to search for what you offer or to learn about your business reputation.
Your business reputation goes beyond simply having a website. You also need to have a social media presence and use it to your advantage. You need to respond to customer inquiries, give honest replies to criticisms, and take customer suggestions to heart. People look at how your business reacts to other customers before they decide to come to you. That is another factor in the social credibility equation.
Your website never sleeps or takes time off. It is always available to customers and can be more cost-effective than many other forms of advertising. It also allows you to link to your social media accounts that customers may have missed, allowing them to interact with you. You can quickly react to local market conditions by offering sales or special pricing to maintain a competitive advantage. Your competitors have websites, and if you don’t your customers will find them rather than you. These are just a few of the important reasons, but the bottom line is that in today’s world a business needs a website to survive. They definitely need a website if they ever intend to become a bigger business.
DigiSphere Marketing is in the digital marketing business, and we do it better so your business can succeed. We offer website design and management, social media management, search engine optimization or SEO to get you placed high on search results, business reputation management, direct mail programs, and more that will make your business stand head and shoulders above your competition. For more information on getting your new website or other programs, please call DigiSphere Marketing at 800-807-4079.