SEO

Reap the Rewards with Image SEO

Image SEO has quickly become a crucial component of content marketing to boost your organic rankings and drive traffic to your site. DigiSphere Marketing is a full-service marketing agency consisting of a team of digital ninjas expertly combining the ancient traditions of marketing with the new customs of the 21st century. We can help you revamp your visual content and reap the rewards of image SEO.

Expand Your Franchise Business with DigiSphere Marketing

At DigiSphere Marketing, we understand that the corporate franchise industry is competitive and demands more than an SEO-driven website to get noticed. Having an amazing website doesn’t help if no one knows that you exist outside of Google. Business owners need to create a comprehensive marketing plan that advertises across multiple platforms to draw in new customers and retain current ones. 

Development Tools Every Franchise Brand Should Use

Despite the economic fallout due to COVID, the number of franchise brands has still grown at a rapid rate. In fact, the number of franchised businesses grew by 1.5% in 2020, totaling over 785,300 establishments in the US alone. 

This means one thing. Brands need to place a larger emphasis on development than ever before, using the following tools to gain a competitive advantage. 

Page Speed is Now More Important for SEO

Important news for business owners — beginning May 2021, Google will be factoring in your site’s speed when ranking pages in searches. In other words, these speed metrics, or Core Web Vitals, will be included in measuring user experience. And as we all know, a user-friendly website is essential for a business to succeed today, so if you are a business owner, you will want to read on to learn more.

Review and Track Performance by Using Google Analytics

Businesses can’t just create a website, they need to make it valuable to visitors and have the right content to get highly ranked on search engines. One way to do this is by using Google Analytics. If you aren’t familiar with digital marketing and how analytics can help grow your business then please contact DigiSphere Marketing and let us help. Here are reasons why digital analytics are so important for your business.

What is Inbound Marketing?

Have you ever heard of inbound marketing and how it can impact your business? If you have not, you need to take a serious look at how this concept can help your business. We will discuss inbound marketing and how it can improve your business situation. These concepts are used daily by DigiSphere Marketing and we stand ready to help you gain a marketing advantage against your competitors.

Inbound marketing can be broken into three phases or steps:

What is the Difference between Ad Position and Ad Rank?

Getting your business listed at the top of search engine results can take a lot of search engine optimization (SEO) effort which can be difficult for many companies to achieve. Another option is Google Adwords which allows you to bid on keywords used for searches related to your business. You might think that the highest bidder will always get the top spot on paid ads in search results. But that is not always true, and here is why.