The COVID-19 pandemic has affected businesses large and small. Businesses need to take a flexible attitude toward their digital marketing strategy during this period of business uncertainty. Here are some ideas on how to make your marketing program work during this pandemic.
When you first meet someone, you consciously or unconsciously create a first impression of that person. That impression may be different from who that person is, but it will affect how we deal with them until we know them better. The same is true with your business — how people perceive your business will occur very quickly when they reach your website. If that opinion is poor, you may lose a customer. If they don’t believe your business is trustworthy, your business reputation is being affected.
Online reviews can make or break your business. Positive reviews can bring in new customers, while negative reviews can keep people away. If you have negative reviews on your company’s Yelp page, all hope is not lost. Read on to learn how to fix bad reviews on Yelp.
Today’s digital environment makes it increasingly important for small business owners to understand reputation management and actively participate in maintaining their online reputation. Reputation management includes your social media presence but it’s also much more than that. Let’s look at five steps for small businesses to focus attention on online reputation.
