Reputation management has been discussed in our blog, but to refresh the concept we are referring to what people think of a business when viewing it online. Why is reputation important? Because it is important to shape and improve how your web visitors view the quality of your business and its online message.
Have you ever heard of inbound marketing and how it can impact your business? If you have not, you need to take a serious look at how this concept can help your business. We will discuss inbound marketing and how it can improve your business situation. These concepts are used daily by DigiSphere Marketing and we stand ready to help you gain a marketing advantage against your competitors.
Inbound marketing can be broken into three phases or steps:
The COVID-19 pandemic has affected businesses large and small. Businesses need to take a flexible attitude toward their digital marketing strategy during this period of business uncertainty. Here are some ideas on how to make your marketing program work during this pandemic.
When you first meet someone, you consciously or unconsciously create a first impression of that person. That impression may be different from who that person is, but it will affect how we deal with them until we know them better. The same is true with your business — how people perceive your business will occur very quickly when they reach your website. If that opinion is poor, you may lose a customer. If they don’t believe your business is trustworthy, your business reputation is being affected.
Online reviews can make or break your business. Positive reviews can bring in new customers, while negative reviews can keep people away. If you have negative reviews on your company’s Yelp page, all hope is not lost. Read on to learn how to fix bad reviews on Yelp.
Today’s digital environment makes it increasingly important for small business owners to understand reputation management and actively participate in maintaining their online reputation. Reputation management includes your social media presence but it’s also much more than that. Let’s look at five steps for small businesses to focus attention on online reputation.
