The COVID-19 pandemic has affected businesses large and small. Businesses need to take a flexible attitude toward their digital marketing strategy during this period of business uncertainty. Here are some ideas on how to make your marketing program work during this pandemic.
Getting your business listed at the top of search engine results can take a lot of search engine optimization (SEO) effort which can be difficult for many companies to achieve. Another option is Google Adwords which allows you to bid on keywords used for searches related to your business. You might think that the highest bidder will always get the top spot on paid ads in search results. But that is not always true, and here is why.
