Category: PPC

What is the Difference between Ad Position and Ad Rank?

Getting your business listed at the top of search engine results can take a lot of search engine optimization (SEO) effort which can be difficult for many companies to achieve. Another option is Google Adwords which allows you to bid on keywords used for searches related to your business. You might think that the highest bidder will always get the top spot on paid ads in search results. But that is not always true, and here is why.

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