GMB is Now GBP
Google is making some changes that will restructure its business apps and services. Formerly known as Google My Business (GMB), it will now be called Google Business Profile (GBP).
Digital Marketing
Reap the Rewards with Image SEO
Image SEO has quickly become a crucial component of content marketing to boost your organic rankings and drive traffic to your site. DigiSphere Marketing is a full-service marketing agency consisting of a team of digital ninjas expertly combining the ancient traditions of marketing with the new customs of the 21st century. We can help you revamp your visual content and reap the rewards of image SEO.
Reach vs. Impressions: What’s the Difference?
You’re a business owner. You want to be successful and are always striving to stay ahead of the competition and ensure that your customers come back for more. Today’s technology is changing on an almost daily basis and staying ahead of the game is now more important then ever. Marketing your products and services to a desired demographic and doing it well can often mean success or failure. The key elements involved are reach and impressions. Much like theory and [practice, they’re the yin and yang of successful marketing.
How Exactly Does PPC Work Anyhow?
Do you own a business, and you have been wondering what PPC is, how it works, and what its benefits are? If so, you have come to the right place as we are going to discuss these elements. Additionally, suppose you’re curious about learning more about PPC marketing after reading this handy guide. In that case, DigiSphere Marketing is a full-service marketing company that can help you get the clients you need. By applying new-age marketing techniques that work, your business is more likely to succeed and maintain its success.
Expand Your Franchise Business with DigiSphere Marketing
At DigiSphere Marketing, we understand that the corporate franchise industry is competitive and demands more than an SEO-driven website to get noticed. Having an amazing website doesn’t help if no one knows that you exist outside of Google. Business owners need to create a comprehensive marketing plan that advertises across multiple platforms to draw in new customers and retain current ones.
Development Tools Every Franchise Brand Should Use
Despite the economic fallout due to COVID, the number of franchise brands has still grown at a rapid rate. In fact, the number of franchised businesses grew by 1.5% in 2020, totaling over 785,300 establishments in the US alone.
This means one thing. Brands need to place a larger emphasis on development than ever before, using the following tools to gain a competitive advantage.
3 Ways Small Businesses Can Use Social Media Marketing
Today, a solid social media presence can be as important as a company’s website. Just as consumers do a Google search, they can do a search on social media platforms to learn more about a business. If you are a small business owner who wants a stronger online presence, but you do not know how to navigate the realm of social media, then you are not alone. Social media marketing takes specific tactics catered to ever-changing algorithms, and DigiSphere Marketing can help with that, but here are some things you can keep in mind while making social media marketing goals.
Page Speed is Now More Important for SEO
Important news for business owners — beginning May 2021, Google will be factoring in your site’s speed when ranking pages in searches. In other words, these speed metrics, or Core Web Vitals, will be included in measuring user experience. And as we all know, a user-friendly website is essential for a business to succeed today, so if you are a business owner, you will want to read on to learn more.
Review and Track Performance by Using Google Analytics
Businesses can’t just create a website, they need to make it valuable to visitors and have the right content to get highly ranked on search engines. One way to do this is by using Google Analytics. If you aren’t familiar with digital marketing and how analytics can help grow your business then please contact DigiSphere Marketing and let us help. Here are reasons why digital analytics are so important for your business.
Grow Your Startup with Digital Marketing from DigiSphere
If you are a business startup, you are probably looking at traditional marketing channels to grow your customer base. However, in today’s marketplace a digital footprint may be more important. Now is the perfect time to connect with DigiSphere Marketing so we can help you create a long-lasting and reputable digital marketing presence.