The COVID-19 pandemic has affected businesses large and small. Businesses need to take a flexible attitude toward their digital marketing strategy during this period of business uncertainty. Here are some ideas on how to make your marketing program work during this pandemic.
Getting your business listed at the top of search engine results can take a lot of search engine optimization (SEO) effort which can be difficult for many companies to achieve. Another option is Google Adwords which allows you to bid on keywords used for searches related to your business. You might think that the highest bidder will always get the top spot on paid ads in search results. But that is not always true, and here is why.
Being in one of the harder-hit states our heart goes out to every small business owner that is feeling like their dream is being ripped away from them.
We are offering heavily discounted services or having to pause services with our partners that just can’t create an income but hope to survive during this Global Crisis.
Are you looking for ways to get your business marketed above your competitors? Here are some tips on how to take advantage of Google My Business resources to make your business pop!
When you first meet someone, you consciously or unconsciously create a first impression of that person. That impression may be different from who that person is, but it will affect how we deal with them until we know them better. The same is true with your business — how people perceive your business will occur very quickly when they reach your website. If that opinion is poor, you may lose a customer. If they don’t believe your business is trustworthy, your business reputation is being affected.
Search Engine Optimization, or SEO, is a valuable set of practices that keep your business at the top of search engine results. This is important because many people look for your type of business online before they ever cross your threshold, and will rarely go past the first page of search results. SEO, when used successfully, will:
Many small businesses know about the importance of search engine optimization or SEO to get the attention their websites need from the major search engines. But there’s more you can do than just SEO to bring traffic to your website and increase your business. Here are four ways to improve your website so you drive traffic to it and potentially gain new customers.
Online reviews can make or break your business. Positive reviews can bring in new customers, while negative reviews can keep people away. If you have negative reviews on your company’s Yelp page, all hope is not lost. Read on to learn how to fix bad reviews on Yelp.
All businesses, no matter how small, must have a digital marketing plan to compete and survive in today’s marketplace. It is well established that most shoppers will have looked at your web site or conduct online research for an item before they purchase. Failure to maintain a digital presence that is current and active is seriously hurting your business. Here are some best practices to use when developing your digital marketing strategy.
Today’s digital environment makes it increasingly important for small business owners to understand reputation management and actively participate in maintaining their online reputation. Reputation management includes your social media presence but it’s also much more than that. Let’s look at five steps for small businesses to focus attention on online reputation.
