All businesses, no matter how small, must have a digital marketing plan to compete and survive in today’s marketplace. It is well established that most shoppers will have looked at your web site or conduct online research for an item before they purchase. Failure to maintain a digital presence that is current and active is seriously hurting your business. Here are some best practices to use when developing your digital marketing strategy.
Today’s digital environment makes it increasingly important for small business owners to understand reputation management and actively participate in maintaining their online reputation. Reputation management includes your social media presence but it’s also much more than that. Let’s look at five steps for small businesses to focus attention on online reputation.
DigiSphere Marketing has partnered with Scout and Molly’s national boutique women’s clothing retail franchise to manage Scout and Molly’s digital corporate marketing program. DigiSphere Marketing will be responsible for Scout and Molly’s e-commerce sites, reputation management, search engine optimization (SEO), and demographic targeted paid search advertising for Scout and Molly franchise owners.
If you have a small business, getting involved in digital marketing can seem overwhelming. You have enough to do keeping your business afloat. But in today’s business environment taking the time to do some digital marketing can make a big positive impact on your profitability. DigiSphere Marketing can help you grow your digital marketing footprint. Here are some of the things we can do for you:
You may not know it, but Search Engine Optimization (SEO) should be a key part of your marketing strategy in today’s digital world. What is SEO? In simple terms, it is manipulating the signals your website gives off which are used for search engine ranking by Google and other search engines.
