Despite the economic fallout due to COVID, the number of franchise brands has still grown at a rapid rate. In fact, the number of franchised businesses grew by 1.5% in 2020, totaling over 785,300 establishments in the US alone.
This means one thing. Brands need to place a larger emphasis on development than ever before, using the following tools to gain a competitive advantage.
Today, a solid social media presence can be as important as a company’s website. Just as consumers do a Google search, they can do a search on social media platforms to learn more about a business. If you are a small business owner who wants a stronger online presence, but you do not know how to navigate the realm of social media, then you are not alone. Social media marketing takes specific tactics catered to ever-changing algorithms, and DigiSphere Marketing can help with that, but here are some things you can keep in mind while making social media marketing goals.
Important news for business owners — beginning May 2021, Google will be factoring in your site’s speed when ranking pages in searches. In other words, these speed metrics, or Core Web Vitals, will be included in measuring user experience. And as we all know, a user-friendly website is essential for a business to succeed today, so if you are a business owner, you will want to read on to learn more.
Businesses can’t just create a website, they need to make it valuable to visitors and have the right content to get highly ranked on search engines. One way to do this is by using Google Analytics. If you aren’t familiar with digital marketing and how analytics can help grow your business then please contact DigiSphere Marketing and let us help. Here are reasons why digital analytics are so important for your business.
If you are a business startup, you are probably looking at traditional marketing channels to grow your customer base. However, in today’s marketplace a digital footprint may be more important. Now is the perfect time to connect with DigiSphere Marketing so we can help you create a long-lasting and reputable digital marketing presence.
Reputation management has been discussed in our blog, but to refresh the concept we are referring to what people think of a business when viewing it online. Why is reputation important? Because it is important to shape and improve how your web visitors view the quality of your business and its online message.
If you are a small or medium-sized business and don’t have a website, or have one that is dead on arrival because it is stagnant, you need to seriously consider a new website from DigiSphere Marketing in 2021. Why do you need a website? Using popular jargon in the digital marketing world, the answer is “social credibility”. Social credibility refers to all the digital footprints you leave that enhance the opportunities to grow your business. A website is a critical first step.
Have you ever heard of inbound marketing and how it can impact your business? If you have not, you need to take a serious look at how this concept can help your business. We will discuss inbound marketing and how it can improve your business situation. These concepts are used daily by DigiSphere Marketing and we stand ready to help you gain a marketing advantage against your competitors.
Inbound marketing can be broken into three phases or steps:
DigiSphere Marketing’s Conquest email marketing is a targeted program that drills down into your local marketing area with specific email campaigns to support your goods and services. It is a program partnered with Premium Productions and their Precision+ email system that finds specific customers best suited for your marketing message.
The COVID-19 pandemic has negatively affected many businesses this year, but there is one thing that has kept some of them going — the Internet. Digital marketing is alive and well and is rapidly becoming the method many customers use to do business in a pandemic environment. If you haven’t developed a digital marketing footprint, DigiSphere Marketing can help you. If you have some exposure to the digital marketplace, here are five trends we are watching and using to optimize our clients’ digital presence.