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Reach vs. Impressions: What’s the Difference?

You’re a business owner. You want to be successful and are always striving to stay ahead of the competition and ensure that your customers come back for more. Today’s technology is changing on an almost daily basis and staying ahead of the game is now more important then ever. Marketing your products and services to a desired demographic and doing it well can often mean success or failure. The key elements involved are reach and impressions. Much like theory and [practice, they’re the yin and yang of successful marketing. 

How Exactly Does PPC Work Anyhow?

Do you own a business, and you have been wondering what PPC is, how it works, and what its benefits are? If so, you have come to the right place as we are going to discuss these elements. Additionally, suppose you’re curious about learning more about PPC marketing after reading this handy guide. In that case, DigiSphere Marketing is a full-service marketing company that can help you get the clients you need. By applying new-age marketing techniques that work, your business is more likely to succeed and maintain its success. 

Expand Your Franchise Business with DigiSphere Marketing

At DigiSphere Marketing, we understand that the corporate franchise industry is competitive and demands more than an SEO-driven website to get noticed. Having an amazing website doesn’t help if no one knows that you exist outside of Google. Business owners need to create a comprehensive marketing plan that advertises across multiple platforms to draw in new customers and retain current ones. 

Development Tools Every Franchise Brand Should Use

Despite the economic fallout due to COVID, the number of franchise brands has still grown at a rapid rate. In fact, the number of franchised businesses grew by 1.5% in 2020, totaling over 785,300 establishments in the US alone. 

This means one thing. Brands need to place a larger emphasis on development than ever before, using the following tools to gain a competitive advantage. 

3 Ways Small Businesses Can Use Social Media Marketing

Today, a solid social media presence can be as important as a company’s website. Just as consumers do a Google search, they can do a search on social media platforms to learn more about a business. If you are a small business owner who wants a stronger online presence, but you do not know how to navigate the realm of social media, then you are not alone. Social media marketing takes specific tactics catered to ever-changing algorithms, and DigiSphere Marketing can help with that, but here are some things you can keep in mind while making social media marketing goals.

Page Speed is Now More Important for SEO

Important news for business owners — beginning May 2021, Google will be factoring in your site’s speed when ranking pages in searches. In other words, these speed metrics, or Core Web Vitals, will be included in measuring user experience. And as we all know, a user-friendly website is essential for a business to succeed today, so if you are a business owner, you will want to read on to learn more.

Review and Track Performance by Using Google Analytics

Businesses can’t just create a website, they need to make it valuable to visitors and have the right content to get highly ranked on search engines. One way to do this is by using Google Analytics. If you aren’t familiar with digital marketing and how analytics can help grow your business then please contact DigiSphere Marketing and let us help. Here are reasons why digital analytics are so important for your business.

Here’s Why Your Business Needs a New Website in 2021

If you are a small or medium-sized business and don’t have a website, or have one that is dead on arrival because it is stagnant, you need to seriously consider a new website from DigiSphere Marketing in 2021. Why do you need a website? Using popular jargon in the digital marketing world, the answer is “social credibility”. Social credibility refers to all the digital footprints you leave that enhance the opportunities to grow your business. A website is a critical first step.