3 Ways Small Businesses Can Use Social Media Marketing
Today, a solid social media presence can be as important as a company’s website. Just as consumers do a Google search, they can do a search on social media platforms to learn more about a business. If you are a small business owner who wants a stronger online presence, but you do not know how to navigate the realm of social media, then you are not alone. Social media marketing takes specific tactics catered to ever-changing algorithms, and DigiSphere Marketing can help with that, but here are some things you can keep in mind while making social media marketing goals.
Choose the right platform
Social media is used by people of all ages and demographics, but it is important to learn which social media platforms are best to use and when to use them. DigiSphere Marketing can create social media posts for your business on Facebook, Twitter, Instagram and Google My Business. If your customer base is a younger demographic, Instagram may be the right platform for you. If your target audience are millennials and Gen X, then Twitter might be a good choice for you. And Facebook is the largest platform, so you have a chance of reaching a broader audience on there.
Set marketing goals
Setting social media marketing goals can help your business succeed, and DigiSphere Marketing can help you decide the best plan to take and then execute it for you. Social media aids in many marketing goals. For example, sharing posts about upcoming promotional events and sales spreads awareness quickly and easily. Marketers know how to assess your clientele base, and we use a formula of engaging, entertaining, sales- and community-based posts to reach your marketing goals.
Engage your audience
Information, such as hours and menus, photos of products and reviews are all useful to include on your social media business pages, but the real key to success with social media is regular updates. Posting content adds a human touch to your business and connects you with clients. With DigiSphere Marketing, expect regular, even daily, posts that are engaging and entirely personalized, and we also reply to reviews and comments on your behalf.